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Technology Information:

Craft, Inc.: Turn Your Creative Hobby into a Business

Description

Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.

Reviews

Rating: 5 / 5
Date: 2010-06-24
Summary: "How-to for starting a craft business in the 21st century"

I read this book just out of curiosity and thoroughly enjoyed it, from cover to cover. The author writes from her own personal experience, and the facts are laid out in a concise, easy to read format. Mateo Ilasco gives you just enough information without bogging you down with the nitty-gritty. Unlike other craft business books, a la Barbara Brabec's "Handmade for Profit," Mateo Ilasco doesn't just focus on handmade crafts. She also focuses on creative design as a way to make a living and provides plenty of examples and interviews with those who have successfully turned their creativity into a profitable business, such as Lotta Jandsdotter. In fact, the interviews with creative entrepreneurs are some of the best features of this book. The author's skill as an interviewer really shines through, as the individuals profiled each have something unique about his/her business that Mateo Ilasco uses to expand on her earlier points. And unlike some other craft business books, the author doesn't just limit her focus on the traditional means of generating income from your crafts and creativity. She also covers expanding your business from a one-person operation to outsourcing your work.

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Rating: 5 / 5
Date: 2010-02-21
Summary: "Craft Consultant"

The author Meg Mateo Ilasco offers the reader an insight into the world of Craft. The author's own experience in Craft and business experience contributes to the unique eye that the author has on what the reader might be interested in the world of craft. The book discusses some basic start-up processes for the newbie. And for the experienced, consultation on the "next step" on growing your craft business. A bonus was the author's interviews from other crafters with different crafts and business styles.

It was great to see a cost basis and procedures in the section "Reaching for the Stars" for those readers who are interested in getting their craft in the star's gift bag at big events. As well as the cost to be involved in the New York International Gift Fair. I don't think that too many crafters are willing to discuss the cost of doing business while they are trying to sell to you at these events. And it was refreshing to see certain business cost sprinkled throughout the book.

Additionally, this books contains internet resources which includes Craft Fairs, Blog Hosts, Craft Forums, Trade shows, and more.

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Rating: 5 / 5
Date: 2010-02-03
Summary: "Exactly what I was looking for."

I bought this based on the other reviews, and I was not disappointed. The book is very informative, answering almost all questions and if not answering, then offering an avenue to pursue to find the answers. Definitely worth the money!

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Rating: 4 / 5
Date: 2010-01-26
Summary: "Easy Read--Concise but Still Very Helpful"

First, I borrowed this from the public library. But I flagged so many pages to take notes on, I decided it was best to buy it, instead. Great summary of info with just enough detail to help you understand and take your next step, step by step. Practical and easy to read and understand without having an MBA--written for us regular people. No rambling on about anything, straight to the point info you can use right away. The only reason I didn't give it 5 stars was that it is copyrighted 2007--just before the big economic crisis; I would have liked to have some info tailored to that. But still loads of helpful ideas and the steps to success should be the same.

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Rating: 5 / 5
Date: 2010-01-02
Summary: "Great book for beginners, but interviews are still worth reading by more experienced folks!"

This book could very well be considered a bible for indie-minded crafters who want to take their craft to the next level. Author Meg Mateo Ilasco covers all the basics, everything from choosing a legal structure for your business and record keeping to creating a pricing formula for your goods and marketing your wares, and she even touches on what to do when you want to grow your business further and decide you need to hire help or when you've decided that it's time to call it quits.

Much of this information can be garnered from around the internet for free, but you'll have to know where to look, and tracking all of the info down can sometimes be daunting for someone just starting out. Craft Inc. serves as a great overview and handy reference guide for all aspects of your business.

One of the things I really enjoyed, and I remember reading as much in other people's reviews of the book, were the interviews with established crafty entrepreneurs. Ilasco scored interviews with notable names on the craft & design scene, including Lotta Jansdotter, Jill Bliss and Jonathan Adler. Each interview is carefully tailored to the section of the book in which it appears, so after you read about the basics of order fulfillment, wholesale and consignment, for example, you'll get to see how jewelry designer Dawn Benedetto of Poppi handled setting minimum opening order requirements for wholesale orders.

If you're just starting out on your journey as a creative business person, I would highly recommend checking out this book, as it should give you a good idea of everything that running your own crafty business can entail. If you've already been managing your creative business for awhile, you might know much of this information already. That said, I consider myself fairly knowledgeable on many of the topics covered in the book, and I still found a few things that I hadn't thought about before, particularly within the interview sections. Where ever you are in your crafty business venture, I bet Craft Inc. could probably give you some new insights.