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The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

Description

It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.

First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.

Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.

For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.

Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.

Reviews

Rating: 5 / 5
Date: 2010-09-03
Summary: "Handmade Marketplace"

Sensible, down-to-earth advice for artists & crafters.
This book helps demystify my business questions.
It is easy & enjoyable to read; not dry.
This is the encouragement I've been looking for
to start my own business, doing what I love!
Wish it had been printed years ago.

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Rating: 5 / 5
Date: 2010-07-29
Summary: "Get your crafty business going"

Wow! This is a very comprehensive book. I was having a hard time figuring out where to begin. I knew where I was and where I wanted to be, but had NO idea how to get there until this book. It has great ideas if you already have a business going as well. The book is super easy to read and understand. It is also very up to date utilizing the internet to help get everything going and maintain a stream of business. If you are interested in starting your own crafty business this book is a MUST.

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Rating: 5 / 5
Date: 2010-07-25
Summary: "Hand Made Marketplace"

Hand Made Marketplace is written very clearly and extensively covers all details anyone would need when entering a venture of selling crafted items. I highly recommend buying this book. I doubt you will be disappointed!

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Rating: 5 / 5
Date: 2010-07-20
Summary: "The perfect jumpstart to your craft business"

The Handmade Marketplace is the best place to start when you are contemplating starting your own craft business. Each chapter has a wealth on information presented in a clear, concise, and approachable way. Kind of like having your best friends counsel you on what to do. Not only does Kari draw from her own craft-selling experience, she gathers advice from other well-known, successful artisans to create a dialogue on each topic. If you are thinking about taking the plunge into handmade craft sales, this is a must read!

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Rating: 3 / 5
Date: 2010-07-12
Summary: "You Made It? Now, Let's Sell It!"

Marketing is simply how you sell what you make, whether it's Ford automobiles, or one-of-a-kind felt hats. You make things; if you want to sell them, you need to market them. Author Kari Chapin seems to believe it's that simple, and her text on marketing for crafters //The Handmade Marketplace// certainly presents it simply. Yet, accomplishing these marketing concepts is a different matter. Chapin's handbook is a darned good starting place, especially for the entrepreneur with no prior business experience, who is handicapped by never having heard the terms "mobility", "business plan", or "pro forma." This work will not explain those terms, but does a pretty good job of delineating the expertice a new business owner should consult and cultivate. Frankly, some of the advice smacks of new-age gobbledygook ('build a nurturing place', 'welcome inspiration'), but much of it is practical, basic advice that will be appropriate not to just the handcrafter, but to almost any entrepreneur who needs or wants to explore the advantages of world-wide marketing via the internet.

Reviewed by Claudette Smith